About

BUSINESS PROFILE:

The idea to start the company ‘The Art of Skin Care’ CC, (ASC) was conceived in February 1999. Our interest in this market arose from a gap left by the industry and the fact that this was identified as a growing market in South Africa. ASC is a hybrid business, in the sense that it is both a unique cosmetic product competing in the conventional sense within the cosmetic market, as well as a networking concept which “Art of Skin Care” will need to market as a unique value proposition to its prospective participants – through the internationally acclaimed Direct Sales Strategy.

This puts the Art of Skin Care in a position of dual marketability. The products, which ASC distributes, are cosmeceutical in nature. They function as a cosmetic, offering the user the benefits of traditional ‘beauty’ products, as well as function pharmaceutically, offering real benefits to the users’ skins. Art of Skin Care products are fat free, capable of improving user’s image while restoring the youthful texture of their skin. Normally cosmetics are used for cleansing, beautifying or altering the appearance without adversely affecting the skin’s structure or function. Cosmeceuticals are cosmetic products with pharmaceutical-like benefits, whereby they enhance the skin by positively affecting its structure and / or function. Cosmeceuticals are able to restore and maintain a healthy skin whilst preventing environmental damage.

Medical practitioners, dermatologists and beauty therapists can recommend ASC products for the treatment of conditions such as acne, skin discoloration, sun damage and dry and pruritic scalp. It is the inclusion of alpha hydroxyl acids (AHA) that is the backbone of these claims.

Derived from foodstuffs, AHAs are organic acids formed as by-products of human physiological processes. The most widely known being lactic acid, which is derived from anaerobic respiration in skeletal muscles. AHAs are capable of improving skin firmness, smoothness and elasticity, creating a healthy colour and reducing the appearance of lines and wrinkles. Furthermore allergic reactions to AHAs are impossible since they fall in the same pH category as the skin, (4.2 – 5.6).

AHAs are clearly one of the most exciting cosmetic ingredients used today to combat the visible effects of ageing

BUSINESS VALUES:

• Customers
We are committed to providing our customers with high quality, innovative and value for money beauty products.

• Environment
We are committed to the protection of the environment

• Independent Distributors and Staff
Our major resources are our staff and independent distributors. We value their culture and diversity.

• Ethics
We will act with integrity, honesty and fairness in all our business dealings.